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ACOSH Advocacy in Action - 7 February

Welcome to the second edition of the ACOSH Advocacy in Action e-bulletin for 2019. We aim to provide topical information on advocacy for tobacco control in Western Australia, Nationally and around the world. Please forward to others who may be interested. Thank you for your support.

The work of ACOSH is generously supported by Healthway.

The vape company Juul said it doesn’t target teens. Its early ads tell a different story

“… a team of researchers with Stanford Research Into the Impact of Tobacco Advertising have shared their study of the company’s marketing campaign between Juul’s launch in 2015 and fall 2018. They looked at thousands of Instagram posts, emails, and ads, and came to this searing conclusion: Juul’s marketing “was patently youth-oriented.” Juul also appeared to borrow directly from the tobacco industry playbook.”

Read more on how Juul’s early marketing campaign used social media to hook youth.

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Open letter to the World Health Organization

ACOSH endorsed a letter drafted by the Global Center for Good Governance in Tobacco Control,calling on the Director General and Executive Board of the World Health Organization (WHO) Board to reject any affiliation with the Philip Morris International-funded entity, Foundation for a Smoke Free World.

The letter was signed by over 200 leading health organisations and individuals from around the world.

The WHO confirmed they will stand firm on their commitment: ‘WHO will NOT partner with Philip Morris-funded Foundation for a Smoke-Free World nor any other group funded by the tobacco industry’.

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RCT comparing e-cigs to NRT shows effectiveness in a supervised smoking cessation program: what it does and does not mean

A new randomized control trial on the relative efficacy of e-cigarettes vs nicotine replacement therapy was published last week in the New England Journal of Medicine.

“…It is important to emphasize that this is not a study of e-cigarettes as most people use them, which is as recreational products not as part of a clinically supervised cessation attempt that, most important, includes intensive counselling.   Thus, the results of the Hajek study do not contradict the overall result that, in the general population, smokers who use e-cigarettes are, on average, less likely to quit smoking.”

The accompanying editorial by Belinda Borrelli and George T. O’Connor also raises several concerns about long-term safety of e-cigarette use and notes that varenicline — which was not evaluated in the Hajek study — outperforms NRT,” said Professor Stanton A. Glantz, Director, Center for Tobacco Research Control & Education.

See also

What are the limitations of the randomised controlled trial of ecigs v NRT, just published in NEJM? – Emeritus Professor Simon Chapman AO

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The Facts about Philip Morris International: Company Is Cause of the Tobacco Problem, Not the Solution

WARNING: Smoking Kills! Philip Morris has recently announced a US$12.8 billion investment to acquire a 35% equity interest in JUUL, giving the 3+ year old company a valuation of $38 billion.
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Revealed: Political donations from Big Tobacco

Tobacco giant Philip Morris donated $56,500 to the National Party and $40,000 to David Leyonhjelm’s Liberal Democratic Party in 2017-18, according to the latest Australian Electoral Commission political donations figures out last week.

ACOSH wrote a letter to the Hon Senator Bridget Mckenzie, Deputy Leader of The Nationals, Minister for Regional Services; Minister for Sport; Minister for Local Government and Decentralisation, and public health, urging her to advocate that the National Party of Australia no longer accept donations from the tobacco industry.

The WHO Framework Convention on Tobacco Control (FCTC), to which Australia is a signatory, recognises the irreconcilable conflict between public health and the tobacco industry,and urges all parties to protect public policies from commercial and other vested interests of the tobacco industry.

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Nicotine in e-cig liquids a poisoning risk for kids

“Risks to children from the accidental ingestion of e-cigarette liquids containing nicotine “should not be underestimated”, according to the authors of research published online today by the Medical Journal of Australia.” – MJA News

Related media

Baby dies after being poisoned by nicotine vaping liquid as experts question dangers of e-cigarettes– Daily Mail Australia

Fears Children Falling ‘Dangerously Ill’ From Nicotine Poisoning – Ten Daily

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Association of Electronic Cigarette Use With Subsequent Initiation of Tobacco Cigarettes in US Youths

“This study’s findings support the notion that e-cigarette use is associated with increased risk for cigarette initiation and use, particularly among low-risk youths. At the population level, the use of e-cigarettes may be a contributor to the initiation of cigarette smoking among youths.”

Berry KM, Fetterman JL, Benjamin EJ, et al. JAMA Netw Open. 2019

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From the Archives

The Smoking Death Clock was launched by Mike Daube and Debra Fisher on the Horseshoe Bridge in Central Perth, as part of the 1985 Quit Campaign.

“As an on-going project we display, in a central city location, a “Smoking Death Clock” which records the number of deaths caused by smoking in Australia during on year. For its first two days the Death Clock received front page coverage in The West Australian Newspaper and was the leading item on television news programs. Within two weeks of the clock’s unveiling, more than 50% of smokers had seen or heard about it.

The concept of the Smoking Death Clock was replicated by many other health organisations around the globe.”

Swanson, M.G. (1990) Winning the Battle – The WA Smoking and Health Campaign. Tobacco & Health 1990: The Global War. Proceedings of the 7th World Conference on Tobacco and Health, 1-5 April 1990, Perth, Western Australia.

Tobacco Control News

The Chairman of the Australian Tobacco Harm Reduction Association, Conjoint Associate Professor Colin Mendelsohn said recently, “…we take funding from the public and that includes donations from e-cigarette companies… to set things up we needed $50-$60 thousand dollars to do what we do.” To vape or not to vape? Experts weigh in on pros and cons of e-cigarettes – ABC On Drive with Aaron Kearney

E-cigarettes linked to higher risk of stroke, heart attack, diseased arteries – American Stroke Association News Release

Confronting tobacco illicit trade: a global review of country experiences – The World Bank

Texas man killed by exploding vape pen – News.com.au

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