10 April 2019
The Australian Council on Smoking and Health has commended the Federal Opposition for its $40 million commitment to reinstate Australia’s leading National Tobacco Campaign.
“Hard-hitting TV-led public education campaigns, along with price increases for tobacco, are the most effective strategies for reducing the rates of smoking,” said Maurice Swanson, Chief Executive of the Australian Council on Smoking and Health.
“A national tobacco campaign has been the missing ingredient since 2013 in Australia’s comprehensive and evidence-based approach to reduce smoking.
“The reintroduction of a TV-led public education campaign will complement other measures such as regular increases in price, plain packaging, product regulation, expansion of smoke-free areas, and a coordinated approach across the health system to support smokers to quit,” Mr Swanson said.
The original National Tobacco Campaign was launched in 1997 by former Liberal Minister for Health, the Hon Dr Michael Woolridge, and is recognised nationally and internationally for its ground breaking development of graphic and effective TV advertising that supported smokers to quit.
Research conducted in Australia has confirmed that up to two-thirds of all current smokers in Australia will die from a smoking caused disease if they don’t quit, losing an average of 10 years of life expectancy, compared with people who have never smoked.
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Contact: Maurice Swanson, ACOSH Chief Executive, 0401 090 915