Involve your school in Critics’ Choice

The Critics’ Choice:  Which Anti-smoking Ad is your favourite?

The Critics’ Choice is an initiative coordinated annually by the Australian Network on Young People and Tobacco (ANYPAT) as part of a strategy to reduce the prevalence of tobacco smoking amongst young people.

Upper primary and secondary students are encouraged to watch a selection of anti-smoking advertisements from around the world and vote on their favourite, including the one most likely to prevent them from taking up smoking or encouraging them to quit.

On of this year’s ads ‘The Third Wheel’ by Millie Hayes for Melbourne Queer Film Festival

Information for teachers

The Critics’ Choice 2019 voting will open on 15 July 2019. All you need to do is give students the opportunity to vote on the ad they think is most effective in discouraging young people to smoke:

Teachers can:

ACOSH recommends teachers view the advertisements prior to the use with students to determine their suitability.


Vote before the end of September and go into the draw to win a $500 voucher for your school.

Final entries close at 11:59PM AEST on 20 September 2019.

‘How You Are Seen’ by Cancer Council WA

2018 Winner

ACOSH would like to thank the 400 students from over 20 WA schools who voted on their favourite anti-smoking advertisement in the 2018 Critics’ Choice.

The most popular advertisement was “You Quit, You Win,” produced by Quit Victoria.

Congratulations to Dongara District High School that was drawn at random and won a $500 voucher.

‘You Quit, You Win’ by Quit Victoria

For more tobacco education lesson plans aligned with the WA Curriculum Health and Physical Education Learning Area, visit Smarter than Smoking and the No Smokes website (targeted to Aboriginal and Torres Strait Islander youth).