Involve your school in Critics’ Choice

The Critics’ Choice:  Which Anti-smoking Ad is your favourite?

The Critics’ Choice is an initiative coordinated annually by the Australian Network on Young People and Tobacco (ANYPAT) as part of a strategy to reduce the prevalence of tobacco smoking amongst young people.

Upper primary and secondary students are encouraged to watch a selection of anti-smoking advertisements from around the world and vote on their favourite, including the one most likely to prevent them from taking up smoking or encouraging them to quit.

One of the ads in this year is ‘Worth More’ by Truth Initiative, US’

Information for teachers

The Critics’ Choice 2018 competition is now open, all you need to do is give students the opportunity to vote on the ad they think is most effective in discouraging young people to smoke:

Teachers can:

ACOSH recommends teachers view the advertisements prior to the use with students to determine their suitability.


Vote before the end of December and go into the draw to win a $500 voucher for your school.

Final entries close at 11:59PM AEST on 10 December 2018.

‘You Quit, You Win’ by Quit Victoria

2017  Winners

ACOSH and Smarter than Smoking  would like to thank the 600 students from 35 WA schools who voted on their favourite anti-smoking advertisement in the 2017 Critics’ Choice.

The most popular advert was Terrie’s Tip produced by the Centers for Disease Control and Prevention.

‘Terri’s Tip Ad’ by CDC

Congratulations to Cape Naturaliste College that was drawn at random and won a $500 voucher.

Also, congratulations to a student from the following schools who won a $30 iTunes voucher: John Willcock College, Georgiana Molloy Anglican School, Broome Senior High School, Maidens Park Primary School, Toodyay District High School, Nulsen Primary School, Piara Waters Primary School, Hammond Park Primary School and St Mary’s College Broome.

For more tobacco education lesson plans aligned with the WA Curriculum Health and Physical Education Learning Area, visit Smarter than Smoking and the No Smokes website (targeted to Aboriginal and Torres Strait Islander youth).