Involve your school in Critics’ Choice

The Critics’ Choice:  Which Anti-smoking Ad is your favourite?

The Critics’ Choice is an initiative coordinated annually by the Australian Network on Young People and Tobacco (ANYPAT) as part of a strategy to reduce the prevalence of tobacco smoking amongst young people.

Critics’ Choice is a free online smoking prevention resource for upper primary and lower secondary schools. Students are invited to watch a selection of anti-smoking advertisements from around the world and vote for their favourite – the one most likely to prevent them from taking up smoking or encouraging them to quit.


One of the ads in 2017 was ‘Ted’s Story’ by the Commonweath Government

2017 Critics’ Choice Winners

ACOSH and Smarter than Smoking  would like to thank the 600 students from 35 WA schools who voted on their favourite anti-smoking advertisement in the 2017 Critics’ Choice.

The most popular advert was Terrie’s Tip produced by the Centers for Disease Control and Prevention.


‘Terri’s Tip Ad’ by CDC

Congratulations to Cape Naturaliste College that was drawn at random and won a $500 voucher.

Also, congratulations to a student from the following schools who won a $30 iTunes voucher: John Willcock College, Georgiana Molloy Anglican School, Broome Senior High School, Maidens Park Primary School, Toodyay District High School, Nulsen Primary School, Piara Waters Primary School, Hammond Park Primary School and St Mary’s College Broome.

For more tobacco education lesson plans aligned with the WA Curriculum Health and Physical Education Learning Area, visit Smarter than Smoking and the No Smokes website (targeted to Aboriginal and Torres Strait Islander youth)